Wanner Label is a Swedish brand based in Leeds and founded in 2019 by fashion designer Josefin Wanner. This month they are launching their new Linen Edit collection of beautiful handmade upcycled linen clothing.
After studying fashion design for 3 years, Josefin realised that the fashion industry is a big villain when it comes to taking care of the planet. She decided that instead of going into this industry working for a big company, with no impact or say in how things were run in regard to ethics and sustainability she would start her own company with a clear vision and focus on sustainability. With the increasing environmental impact we all make on the planet we need to change our ways. There are so many used garments out there just waiting to be re-used, so we find these garments and give them a new purpose. Wanner Label sources all materials second-hand then takes them apart, cuts them open and sews them together to create new garments.
Photographs by Sarah Joy Landon
Models: Naomi Lourd & Sarah Maxwell